Free Schema Markup Generator (JSON-LD)
Structured data is how you qualify for rich results — star ratings, FAQ dropdowns, breadcrumb trails, and how-to steps in the search listing itself. This free generator builds valid JSON-LD for seven of the most useful schema types from plain form fields, omitting empty properties so the output stays clean and passes validation.
Schema Markup Generator
Generate valid JSON-LD for Article, FAQ, Local Business, Product, Breadcrumb, How-To, and Organization markup — then paste it into your page head.
Fill in the fields to generate schema
<script type="application/ld+json">…</script>
What this tool checks
- Article, FAQPage, LocalBusiness, Product, BreadcrumbList, HowTo, Organization
- Valid JSON-LD with empty properties automatically removed
- Repeatable rows for FAQs, breadcrumbs, and how-to steps
- Copy-ready script tag for your page head
Frequently asked questions
Which schema format does Google prefer?
JSON-LD in a script tag, which is what this tool generates. It is easier to maintain than microdata because it sits separately from your visible HTML.
Does schema markup improve rankings?
Not directly. It makes your listing eligible for rich results, which typically raises click-through rate — and stronger engagement from search tends to compound over time.
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